Oura 4 Craft Film

The "Oura Ring 4: Inside The Ring" film, available on YouTube and Oura's blog, showcases the design and development process behind the Oura Ring 4. It highlights the collaborative efforts of Oura's industrial design team, including Alejandro, Erin, and Sauli, who worked on various aspects of the ring, from the charger to the packaging and the sleek form factor. The film emphasizes the ring's advancements in Smart Sensing technology, expanded sizes, and six stunning finishes, making it a more accurate and comfortable smart ring.
Key aspects of the film:
Design and Development Process:

The film is part of a broader marketing campaign introducing Oura Ring 4, including blog posts and social media updates

Services

Concept Development
Creative Direction
Int. Production
Post-Production

Oura Ring 4

Locations - Oulu, Finland, Helsinki, Finland, & Lisbon, Portugal

BTS

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