Columbia Sportswear's Performance Fishing Gear (PFG)



PFG | Blue Marlin
7 days in a boat, 150 miles+ offshore bouncing from fad to fad. A small team, a ton of gas and hard drives full of an unreal journey.

Directed/Produced: Brent Brauner
Cinematography: Joshua VP
Post Production: Joshua VP
Design: Jason Burns
PFG | Blue Marlin Full Campaign, Full Crew List and Behind the Scenes


PFG | Force 12
From Key West to the Seychelles, performance fishing isn't just about the perfect catch. It's also about preserving fragile underwater ecosystems for future generations to fish.

Directing: Joshua VP
Cinematography: Joshua VP, Justin Turkowski, Chris Arujo
Post Production: Joshua VP
PFG | Force 12: Full Campaign, Full Crew List and Behind the Scenes
Directed by Joshua VP and shot all over the the world.

PFG | Force 12


From Key West to the Seychelles, performance fishing isn't just about the perfect catch. It's also about preserving fragile underwater ecosystems for future generations to fish.

    30 Sec Broadcast spot:

    3 Min Teaser:



    Full Film:



Data/Details

Force 12 Raw Numbers


From swimming/filming with Giant Trevallies to shooting macro shots of an Elderly Vietnamese fisherman's Cataracts as he prepped his net for the next morning. This film really took me out of my comfort zone and into some intense areas and environments around the globe. As I reflect back on this experience. It was truly unworldly at times. Bottom line: I gave it everything I had and I feel the film and environments speak for itself.

    Full Credits:

Athletes: Cindy Nguyen
Capt. Brandon Cyr - Reel Shallow Charters
Capt. Jared Cyr - Grey Ghost Charters
Capt. Mike Cyr - C Hawk Charters
Keith Rose-Innes - Alphonse Fishing Company Managing Director
Shaun Jacobs - Alphonse Fishing Company Guide and Captain
Wesley Rapso - Alphonse Fishing Company Guide and Captain

Directed: Joshua VP
Produced: Columbia Sportswear & Joshua VP
Co-Produced: Krystl Tonkin
Filming: Joshua VP,Justin Turkowski, and Chris Arauju
Underwater Cinematography: Justin Turkowski
Phantom Tech: Chris Arauju
Editing/Animation/Color/Foley Sound: Joshua VP
Assistant Editing: Tyler Hanson
Photo: Justin Turkowski
Photo Seychelles: Tim Kempel
Art Director: Dan Richards
Logo Designer: Rachel Delmotte


Location Scout Vietnam: Nancy Nguyen
Interpreter Vietnam: Cao Thi Mai Dao
Driver Vietnam: Khoa Ngoc Le


Seychelles Guide Service: Alphonse Fishing Company
Key West Guide Service: Capt. Brandon Cyr - Reel Shallow Charters
Key West Guide Service: Capt. Jared Cyr - Grey Ghost Charters
Key West Guide Service: Capt. Mike Cyr - C Hawk Charters


Locations: Vietnam, Seyechelles, US/Cuba

Statistics: Columbia Sportswear's Most watched film of all time - Over 10M Plays in total // Countless impressions. (Full film - 3.5m plays on Facebook, 2m on Youtube / Teaser: 4m plays on Facebook, 1m Youtube)
Broadcast Spot: Targeted Southern US Anglers on multiple fishing channels
Budget: Available upon Request
Camera Equipment Used:
Red Epic Dragon 6k
Sony Fs7
Canon 1dX - Nauticam Water Housing Unit
DJI Inspire 1
Phantom Miro


Lenses:
Canon L Lenses

Music: Half_Life Alternative Version by Lehman Reynolds Kohede
Vietnam: Flowing Waters by Hekimian
Florida/Key West: Running Main by De La Barreda Ehlers
Seychelles: The Silence by Kove


BTS of Crew and location:

[caption id="attachment_1231" align="alignright" width="602"]Force 12 Seychelles Joshua VP with Camp4 Collective's Tim Kemple filming in the Seychelles for Columbia Sportswear's film Force 12.[/caption]

[caption id="attachment_1248" align="alignright" width="1760"]Early Morning Vietnam Fisherman Early Morning Vietnam Fisherman[/caption]

[caption id="attachment_1250" align="alignright" width="1996"]Seychelles fishing with Keith Rose-Innes and team. Seychelles fishing with Keith Rose-Innes and team. [/caption]

[caption id="attachment_1312" align="alignright" width="1280"]Phantom Miro Screen Grab Screen grab from the Phantom MIRO shot at 1,500 fps in Key West, Florida[/caption]

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18121571_10213448657827885_822724818786257746_o

[caption id="attachment_1640" align="alignright" width="900"]Joshua VP Headshot Joshua VP on location in the Seychelles, photo by Justin Turkowski[/caption]

F17-PFG-Seychelles-TK-0056

Selected Works

Columbia SportswearFilm Production, Post Production

Oura 4 Craft FilmNew Technology Launch Film

Fender3D, 2D, Color

Nissan ArmadaShort Form Doc

SorelPost Production

ReebokFilm & Motion

Portland Trail BlazersDirector of Photography - Motorized Precision Camera Robot

Columbia - Run for your JacketBroadcast Advertising

Oura RingCorperate Sizzle

Columbia Global SkiBroadcast Commercial

SorelFilm

Jacobson's Sea SaltProject type

StillsPhotographs in the Wild

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