UnderArmour.

Break Thru – Director’s Cut:

Featuring UA’s new Women’s basketball shoe line the BREAKTHRU.
Shot under strict Covid Guidelines. Photographer + Cinematographer(Me) were the only ones allowed to communicate with Talent. HMU was done seperately in separate rooms. Grips/Lighting couldn’t be in the gym at all, all lighting was mounted on the outside of the gym – and shot through giant Arri 20k + Jokers. Clients/Agency/Stylists were locked in two separate private rooms, equipped with multiple wireless Director’s Monitors + Walkie.

Agency: Cinco
Production(Filming/Rental): Joshua VP
Lighting: Gear Head – Joel
Post(Editing/Animation/Color): Joshua VP

Training(Social 15 sec):

Compete(Social 15 sec):

Win(Social 15 sec):

BTS: