Reebok Interrupted Sole

Reebok Interrupted Sole featuring Nathalie Emmanuel

Roundhouse Agency asked me to edit/animate/color a couple of massive campaigns featuring Nathalie Emmanual(Game of Thrones) showcasing their new lifestyle shoe, the Interrupted Sole. The request was a simple – fun/ecstatic animation that needs to be subtable for a younger demographic. One of the biggest challenges of the campaign was matching the color and feel of the shoe across every shot, seems like a simple problem. However, the DP chose to shoot this shoe with an assortment of different colored Gel’s and strobes – so it made for a rather fun yet challenging final rotoscoping/tracking job. After multiple rounds of back and forth – the agency, the brand and my team all were extremely happy with the final results.

Talent: Nathalie Emmanuel
Client: Reebok
Agency: Roundhouse
Creative Director: Liz Khan
Content Studio Director: Cindy Rokoff
Producer: Stephenie Bitz-Martell
Design: Jessica Jones
Post: Joshua VP
Color: Joshua VP
Music: Jessica Jones

Note: The most challenging aspects of this project was the final color grade. Feedback from client came in as “We want all the shoes shots to look identical.” This was extremely difficult to achieve due to every shot being under different high powered strobes + gels(thanks DP). In order to overcome this obstacle, it took a tremendous amount of AE + Resolve tracking/grading and painting. Most of these details are missed to the naked eye, but I can assure you the client’s happy they are gone.

Color Before:

Color After: