PFG.

Columbia Sportswear’s Performance Fishing Gear(PFG)

PFG | Force 12
From Key West to the Seychelles, performance fishing isn’t just about the perfect catch. It’s also about preserving fragile underwater ecosystems for future generations to fish.

    30 Sec Broadcast spot:

    3 Min Teaser:

    Full Film:

From swimming/filming with Giant Trevallies to shooting macro shots of an Elderly Vietnamese fisherman’s Cataracts as he prepped his net for the next morning. This film really took me out of my comfort zone and into some intense areas and environments around the globe. As I reflect back on this experience. It was truly unworldly at times. Bottom line: I gave it everything I had and I feel the film and environments speak for itself.

    Full Credits:

Athletes: Cindy Nguyen
Capt. Brandon Cyr – Reel Shallow Charters
Capt. Jared Cyr – Grey Ghost Charters
Capt. Mike Cyr – C Hawk Charters
Keith Rose-Innes – Alphonse Fishing Company Managing Director
Shaun Jacobs – Alphonse Fishing Company Guide and Captain
Wesley Rapso – Alphonse Fishing Company Guide and Captain

Directed: Joshua VP
Produced: Columbia Sportswear & Joshua VP
Co-Produced: Krystl Tonkin
Filming: Joshua VP,Justin Turkowski, and Chris Arauju
Underwater Cinematography: Justin Turkowski
Phantom Tech: Chris Arauju
Editing/Animation/Color/Foley Sound: Joshua VP
Assistant Editing: Tyler Hanson
Photo: Justin Turkowski
Photo Seychelles: Tim Kempel
Art Director: Dan Richards
Logo Designer: Rachel Delmotte

Location Scout Vietnam: Nancy Nguyen
Interpreter Vietnam: Cao Thi Mai Dao
Driver Vietnam: Khoa Ngoc Le

Seychelles Guide Service: Alphonse Fishing Company
Key West Guide Service: Capt. Brandon Cyr – Reel Shallow Charters
Key West Guide Service: Capt. Jared Cyr – Grey Ghost Charters
Key West Guide Service: Capt. Mike Cyr – C Hawk Charters

Locations: Vietnam, Seyechelles, US/Cuba

Statistics: Columbia Sportswear’s Most watched film of all time – Over 10M Plays in total // Countless impressions. (Full film – 3.5m plays on Facebook, 2m on Youtube / Teaser: 4m plays on Facebook, 1m Youtube)
Broadcast Spot: Targeted Southern US Anglers on multiple fishing channels
Budget: Available upon Request

Camera Equipment Used:
Red Epic Dragon 6k
Sony Fs7
Canon 1dX – Nauticam Water Housing Unit
DJI Inspire 1
Phantom Miro

Lenses:
Canon L Lenses

Music: Half_Life Alternative Version by Lehman Reynolds Kohede
Vietnam: Flowing Waters by Hekimian
Florida/Key West: Running Main by De La Barreda Ehlers
Seychelles: The Silence by Kove

BTS of Crew and location:

Force 12 Seychelles

Joshua VP with Tim Kemple filming in the Seychelles for Columbia Sportswear’s film Force 12.

Early Morning Vietnam Fisherman

Early Morning Vietnam Fisherman

Seychelles fishing with Keith Rose-Innes and team.

Seychelles fishing with Keith Rose-Innes and team.

Phantom Miro Screen Grab

Screen grab from the Phantom MIRO shot at 1,500 fps in Key West, Florida

    ////